Viral marketing and viral advertising refer to marketing techniques that use existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes.

It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages companies to pass along a marketing message voluntarily.

Viral promotions can take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.

Studies have proven that a satisfied customer tells an average of three people about a product or service he/she likes, and eleven people about a product or service which he/she did not like.
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webfact’s goal in every viral-activity is to create successful viral marketing programs to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.

Due to our broad experience in setting-up viral campaigns, webfact can therefore offer all requirements for every customer from all industries.