When the fame fades away, darkness begins. For many stars it ends in a too early death. Because often, only the end makes the fame immortal.

Suicide in Hollywood objects a mirror to this perishable fame of money and glamour – through its sudden, in Hollywood often suicidal ending.

Therefore, the fashion label pays tribute to those desperate heroes of the dream fabric [Hollywod synonym] at the same time. Because Suicide in Hollywood shows both sides: the allure of fame und its self-destructive energy. Because like many successful Hollywood-stars, the people of the third millennium forget far too often that death is certain, but live is not.

The conclusion is fashion which goes deeper than its ostensible statement. Through this, style meets awareness and becomes the self-critical expression of the glamour which fashion represents.

Our customers have their own glamour and taste, they are their own heroes. Because admiration elapses when the fame fades away. However, the real values remain: friendship, emotions, personality and the joy of live in its primal form. In short rock ‘n’ roll, living in the present, no jobs from nine to five.

Kurt Cobain wrote in his suicide note „it’s better to burn out than to fade away“, which is a little too gloomy for us. For a motto, more accurate are the words of James Dean, whose life didn’t end suicidal, but although self-destructive: „Dream as you’ll live forever, live as you’ll die today.”