webfact was hired by Sony BMG to develop strategic alliances, the webpage-concept and a business-plan for an industry leading music-portal with focus on the swapping of music-related goods.

Based on webfact’s swap-engine used on the www.2swap.com portal, Sony BMG was interested to develop a music-industry-leading portal that contained all Web.2.0 power features such as Friends-Import-Functions, interactive games, back-catalogue-selling mechanisms and innovative site-content.

webfact’s tasks included a broad environment-analysis, a detailed music-market analysis and the identification of key-success factors for the industry, a launch-strategy as well as a webpage-concept and the set-up of cooperations to ensure the success of the portal.