DeerLucy is the first German internet-series. In cooperation with Bild (Germany’s most important boulevard-newspaper), Otto-Clothing-Distribution and MME webfact was hired to plan and coordinate the set-up of the web-based series.

In the first phase, webfact developed the overall marketing-strategy and concept. This included the planning of all activities related to the campaign, the partner-set-up and partner-handling during the project-running-time as well as coordination of overall marketing-activities.

In addition, webfact Concept was responsible for the launch-management and the concept for the application programming.

The tasks in an overview:

- Development of marketing-strategy
- Concept-development for the overall project
- Planning of all activities related to the campaign
- Partner-set-up, partner-handling
- Launch-management
- Concept for application programming, coordination partner-apis for programming